NEXT WAVE’s goal is to train participants in the essential skills required to master the current infrastructure, as well as the mindsets needed to build viable new business models for future sales and distribution. The programme wants to encourage the participants to create new marketing and communication methods and develop original audience engagement strategies.
Participants will gain business knowledge, practical expertise, strategic skills and international networks. The programme aims to disrupt the professional silos and current educational patterns. A powerful component of NEXT WAVE is bringing together established industries and tech/start-up firms to spark innovation.
NEXT WAVE is designed and run by the German Film and Television Academy Berlin (DFFB); the partner film schools are the French National Film School (La Femis) and the National Film School of Denmark. The programme is supported by Creative Europe MEDIA and Medienboard Berlin Brandenburg.
- Past, current and future exploitation patterns and release strategies
- The impact of streaming and the role of intermediaries
- Digital forms of marketing, data-driven strategies
- Curatorship across all media, audience development and the building of cinephile communities
- Market norms, business structures and methods used in the start-up world
NEXT WAVE is a full-time, residential postgraduate course that runs from October through June and takes place in Berlin. Participants must be present for the full duration of the programme. The programme includes cohort-based learning in seminars, workshops, case studies and at least three study trips to festivals, film markets, other film schools and conferences: to the National Film School of Paris “La Fémis”, the European Film Market in Berlin and Marché du Film in Cannes. During the programme, each participant works on three projects: an individual project, at least one practical assignment developed in conjunction with our industry partners, as well as the final summit.
- Seminars, workshops, case studies
- Hands-on assignments, real-world challenges
- Interdisciplinary and collaborative research
- Dissemination of the programme’s results
- Study trips to festivals, film markets, conferences and partner schools
- October – December 2020
- The Film Value Chain
- Legal Issues: Copyright and Contracts
- Business Model Development and Market Innovation
- National Film Markets in Europe
- Positioning Strategy and Marketing Practice
- January – March 2021
- Strategies for Innovation
- Data-Driven Marketing
- Digital Distribution
- Streaming Futures
- Film Markets I: EFM Berlin
- Non-Fictional Formats
- April – June 2021
- Archives & Repertory
- Curatorship and Audience Development
- Theatrical Futures
- Film Markets II: Marché du Film Cannes
- Annual Summit: Final Presentation and Pitches